Tips For Packaging Design 2020
Be Accurate and Honest
You want your packaging to highlight the best aspects of your product, but you don’t want to overpromise and under deliver. When creating your design, ensure your product can deliver any promises you incorporate. That honesty comes into play on everything from the graphics mockup to the words you include on the packaging.
Think outside the box (or bottle)
Aqua Rose is bottled water infused with the healing properties of rose petals. The refreshing energy from this purified water is said to boost beauty and nutrition. To target affluent consumers, the company decided to go with a 3D design for their bottle, transforming an ordinary bottle into something exclusive.
Practicality
Practicality deals with the actual shape, size and functionality of the product container, not just the label or wrap. The more practical the product, the more sales it gets — when Heinz turned the ketchup bottle upside down, sales skyrocketed.
Using of Mockup to showcase your design
Keep it simple
Less is more for many products. Trying to oversell a product through its packaging can have the opposite effect. Make sure the packaging performs what is necessary, nothing more. The product should be easily transportable, include applicable warnings, and also preserve and protect the product.
Know Your Customer!
This should be the ’number one‘ item on your list. Knowledge is power, right?
Who is your customer? It is the key that all other tips shown below are based on. We call this your Customer Persona. CP’s are a fictional, generalized description of your ideal customer.
Having a deep understanding of your customer will influence any decision you make about your product. Your packaging, tone of copy, coloring, marketing strategy, you name it.
Do your homework and find out who you are selling to. Is it a woman, 35+ age that likes to garden OR a man, 55+ that is a do-it-yourselfer?
Get to know your customers intimately. Know what their likes and dislikes are, their income level, their marital status, children and living location.
Choose your colors and fonts carefully.
You want the package to be eye-catching but not garish or gaudy. The colors should complement and enhance the product, not fight or contrast with it. Choose a typeface that is distinctive but still readable, one that works with the product’s logo. Consider thinking ahead and planning graphics that can work with several different items in a product line.
Identify how it will be sold
Selling products online is slightly different than having them on the shelf of a store. Consumers will not be able to touch and feel the product before buying it, so the packaging design must appeal to other senses. Even so, a product that is on a shelf should stand out from the competition enough for consumers to buy it.
Play with Different Designs
The packaging of a product — no matter how exclusive or unique — means zilch if customers do not buy your product. This is why you have to take various designs and then test them out on a focus group. It could be just family and friends. It is important to determine what sort of message your product is sending to the viewers, and ensure that it’s in line with that which you’re trying to convey. The fact that the packaging of the product appeals to you doesn’t mean that it will be received by the customer in the same way. That’s why it’s important to test this as often as you can.